Composing an About Page

Kathi King of REICaravan.com shared a great article with me this morning on writing an effective AND interesting about page.

5 Traits of Effective About Pages

Not only does the article have some good tips, but it also gives examples of About pages that do and don't work. What about pages do you think are really good? bad?


Take the Guesswork Out of Finding a Logo

Knight_sm Finding a logo has always been a slightly stressful proposition for me. I had to find a designer and then had to hope their vision for my logo matched mine. Sometimes it worked and sometimes it didn't. I was skeptical but interested when I heard about a site where you could actually see multiple logos created for your business before selecting a designer.

At Logo Tournament, designers compete for your business. It's a pretty simple process. First you register and fill out an extensive set of questions and answers which help you to describe the type of logo you are seeking. Next you set the amount you're willing to pay for the logo (prices start at $250). Finally you sit back and wait for the logos to start rolling in.

I used this service recently with a client and it was great! We didn't get hundreds of entries but we did get a new logo at a reasonable price. Logo Tournament does guarantee a certain number of submission. If you don't get that amount, you can ask for a refund or extend your contest. (Details are on their web site.)


Essential Blogging Tool

Fb Although Feedblitz has a lot of kewl features, my favorite use for it is for blogs. Using the newsletter feature, you can set up a notification system that will automatically send an email to subscribers when a new post has been added to your  blog. It takes less than 10 minutes to sign up and create a link to add to your blog (you can also send it to your web designer for posting).


The Corporate Blogging Book

Blogging

I found this book by Debbie Weil recommended by TypePad and decided to purchase it. It was one of the best purchases I’ve made for my business. Debbie’s information and advice is spot on for bloggers. Both beginning and advanced bloggers will find this book useful. Order your copy today: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right


Photos

I’ve found two good sources for royalty free photos that you can use in almost everything you produce for your business – Photos.com and iStockPhoto.com. Photos.com offers various subscription plans (i.e. 30 day access to all photos for $139 – they also offer 3, 6, and 12 month subscriptions). At iStockPhotos.com, you pay-per-image. Prices start at $1 for a low resolution image and go up.

I’ve used the high-resolution photos on both sites in printed document and they are beautiful. The quality is definitely there!


Want to get ahead in business? Hire your intuition!

In today's fast-paced environment, decisions need to be made swiftly and accurately. While many top executives won't publicize it, intuition is a key part of their decision-making success.  A survey by executive search firm Christian & Timbers showed that, among 601 executive at Fortune 1000 companies, 55% perceive that they base their decisions on facts and figures, while 45% say they rely more heavily on their intuition.                   

“The crazier the times are, the more important it is for leaders to develop and to trust their intuition,” suggests management guru, Tom Peters. Once thought of as the domain of the "gifted few," intuition is in fact, readily available to us all. It can be an important component in making hiring decisions, motivating staff, increasing sales, accessing partnerships and predicting industry trends. More

Article by Lynn A. Robinson, professional intuitive, author, and speaker.


Art of Schmooze

Networking has been one of the most powerful marketing tools for me. At first I had a difficult time “making small talk” and promoting myself at meetings. After a lot of practice and stumbling,  I finally became comfortable with the process. I wish Beth Mende Conny’s book Art of Schmooze for Professionals had been available back then. Unfortunately it wasn’t but it is available to help you – her site also contains a lot of helpful information to help you become a “Smoother Schmoozer” ™.


Business Cards, Postcards and more...

There are a lot of good printers out there, but I’ve been using VistaPrint quite a bit lately and have been very pleased with the results. I started by ordering their “free” business cards and quickly realized I needed something without the “advertising.” I then ordered their premium cards which I was very pleased with the quality (they even did a custom layout for me). Since then, I’ve ordered postcards, flyers, and brochures – all four color – and have been extremely happy with the results. Now most of my clients are using VistaPrint for their short run printing needs.


Audio Generator

Audio Generator makes it easy to add audio messages to your web site. You call the number they provide and record your message right over the telephone. Then you log into their system and copy and paste a link onto your web site. You do not need any special technical knowledge about recording in order to utilize their service. To try it for free, go to the Audio Generator web site.


PR Leads

PR LEADS helps experts, authors and speakers get the publicity they need to build their credibility to sell books, products, and services!

Many of my clients have successfully used PR Leads to get publicity in publications like Redbook, Newsweek, New York Times, Women's World, Women's Day, and the Wall Street Journal. They are very customer service orientated and will patiently answer all of your questions.

Learn more!